MAMA is a public-private partnership launched in May 2011 by founding partners United States Agency for International Development and Johnson & Johnson with supporting partners – the United Nations Foundation, mHealth Alliance and BabyCenter.
MAMA founding partners are making a three-year, $10 million investment to create and strengthen programs in three countries – Bangladesh, India and South Africa – and to enhance global capability of new and existing mobile health information programs for moms in those countries and beyond.
Who We Are
MAMA is mobilizing the collective resources and expertise of its partners.
The alliance was developed in collaboration with the White House Office of Science and Technology Policy and the U.S. Department of State.
How We Work
MAMA is employing a complementary approach that includes targeted efforts in three countries and a global capacity building component.
First, MAMA is delivering mobile health information services in Bangladesh, India and South Africa – countries with elevated maternal and infant mortality and morbidity and high use of mobile phones. MAMA is partnering with local governments, mobile operators and non-government organizations in these countries to ensure from the start that its efforts can be expanded or replicated to reach the most mothers possible. MAMA programs in these countries will benefit from innovative and enduring business models with multiple revenue streams, while ensuring free or affordable services for low-income subscribers.
Second, in addition to its collaborative efforts in Bangladesh, India and South Africa, MAMA is also enhancing global capability of agencies that create and develop mobile health information programs for moms.